The best Black Friday deals 2020
Jump straight to the deals you want...
1. Best early deals available now
2. TV deals
3. Tablet deals
4. Laptop deals
5. Headphone deals
6. Smartwatch deals
7. Gaming deals
8. Smart home deals
9. Kitchen deals
10. Vacuum deals
11. Mattress deals
12. Software deals
Some of the best Black Friday deals are happening right now, with early sales at Walmart, Best Buy, Amazon and others – on things you actually want to buy, too.
Sure, the Black Friday 2020 date is Friday, November 27, the date after Thanksgiving, but American retailers are trying to space out their Black Friday sales. That way, they can avoid shipping delays and serve you with more deals throughout November.
Our early Black Friday deals list, below, is constantly being curated to deliver the very best deals of 2020. More and more offers are going live every day, though, so bookmark this page and keep checking back.
What's on sale ahead of Black Friday right now? Amazon is currently discounting the Apple AirPods Pro to the lowest price yet. Best Buy has name brand 4K TVs starting at $250. And Walmart seems to be offering the biggest 'rollback prices' on laptops like the Lenovo Ideapad 3 on sale for just $149.
Here's what's great about early Black Friday deals – as soon as one major US retailer drops their price, others follow suit. It's creating a competitive sales environment for consumers who understandably don't have the biggest budget in 2020.
The biggest question we get asked all of the time is: should you buy Black Friday deals now or wait it out? In many cases, we expect to see the very best Black Friday deals on Black Friday itself, but our advice is to buy it while you can – there's no guarantee the deal will return, or stock will last. You can always re-buy at a cheaper price and return the original if you see further reductions on Cyber Monday.
One thing is clear: Black Friday 2020 will be like no other. Read on for our pick of the very best Black Friday deals you can buy now - and don't forget we'll be updating this list daily, so bookmark this page and keep checking back.
Black Friday deals: quick links
- Apple AirPods Pro: on sale for a record-low price of $194 at Amazon
- Amazon Holiday sale: up to 40% off tech, vacuums, appliances, more
- Adidas: 30% off loungewear with code COMFYNOW
- Best Buy: up to $400 off 4K TVs, laptops, headphones, and Apple devices
- Bitdefender Antivirus Plus: 50% off - 1 year
$59.99$29.99 - Casper: Black Friday deals are live, save up to 30% off sitewide
- Dell: laptop deals from $399.99
- ExpressVPN: 1 year - $6.67 per month, 3 months FREE
- Home Depot: Black Friday prices on tools, appliances, and home improvement
- Instant Pot DUO60: on sale for $79 (was $99.95) at Walmart
- iPad sale at Amazon: save on the all-new iPad Pro
- Keurig K-Duo Coffee Maker: on sale for $79 (was $99) at Walmart
- Lenovo: save up to 60% off laptops
- Lowe's: appliance deals from Samsung, Whirlpool, and LG starting at $99
- Microsoft: save up to $250 on the Surface Pro 7
- Newegg: save up to 54% off laptops, headphones, and SSD cards
- Nike: up to 40% off shoes, hoodies, and more
- Purple: up to $400 off mattress and sleep bundle
- Ring Doorbell Pro: on sale for $99 (was $160)
- Roku Ultra LT: on sale for just $48 (was $79) at Walmart
- Samsung 75-inch 4K TV: on sale for just $747.99 (was $849) at Best Buy
- Staples: discounts on laptops, office furniture, and AirPods
- Target: up to 50% off kitchen appliances, Christmas decor, TVs, and more
- Tempur-Pedic: $300 in free accessories with your mattress purchase set purchase
- Toys - top gifts from Walmart for all ages starting at $12
- QLED TV deal: this Samsung 75 QLED gets a massive $700 price cut at Amazon
- Vizio 50-inch 4K TV: on sale for just $298 (was $350) at Walmart
- Walmart: up to 50% off Instant Pot, 4K TVs, iPads, and more
- Westinghouse 58-inch 4K Roku TV: on sale for just $289.99 at Walmart
The best Black Friday deals you can buy now
Apple AirPods Pro: $249 $194 at Amazon
Under $200 for the AirPods Pro is by far the best price we've seen for the state-of-the-art noise-canceling AirPods Pro. They normally cost $249, so that's $55 off the MSRP and, currently, our top Black Friday deal.View Deal
Lenovo IdeaPad 3 14-inch laptop: $149 at Walmart
There's an Intel Pentium Gold 6405U dual-core processor, 4GB RAM, and a 128GB SSD inside this 14-inch Lenovo IdeaPad - excellent specs considering you're only paying $150 here. That's a full-sized display on a Windows 10 S laptop with specs that will see you through lighter use or everyday browsing for a fantastic price in Walmart's Black Friday deals.
View Deal
Shark IQ Robot RV1000 WiFi Vacuum: $299 $199 at Walmart
One of Walmart's online-only headline deals is $100 off this robot vacuum, if you're looking for a more convenient way to keep your home tidy. Check out our best robot vacuums list for buying recommendations in this area.
View Deal
VIZIO 50-inch 4K UHD Smart TV: $349.99 $298 at Walmart
Grab this Vizio 50-inch 4K TV on sale for just $298 at the Walmart Black Friday sale. The smart TV works with the Google Assistant and Amazon Alexa for voice control, and the Quantum Color technology results in bright, bold colors and sharp contrasts.
View Deal
Farberware 3.2 Quart Oil-less Multi-Functional Fryer: $99 $49.88 at Walmart
Get the best-selling Farberware Fryer on sale at Walmart for $49.88. That's a $39 discount for the 3.2-quart fryer that allows you to cook your favorite fried foods with less oil.
View Deal
Dell XPS 13 (2019): $1,149.99 $979.99 at Dell
Save $170 and bag yourself an outstandingly powerful ultrabook for an excellent price. This particular spec features a 10th gen Intel Core i6, 18GB of RAM, and a 256GB SSD - components that'd you pay a much, much higher premium on for the 2020 model and most MacBook Pros. If you can handle the slightly chunkier bottom screen bezel on this 2019 model, it's an easy recommendation.
View Deal
Sceptre 50-inch 4K UHD LED TV: $279.99 $199.99 at Walmart
A fantastic price for a mid-size 4K TV, get the Sceptre 50-inch TV on sale for just $199.99 at Walmart. While the Ultra HD TV lacks smart capabilities, it includes three HDMI ports so you can stream, browse, and listen to all of your favorite multimedia.
View Deal
HP 2-in-1 14-inch touchscreen Chromebook: $299 $179 at Walmart
Save $120: You're getting a whole lot more functionality when you spring just $30 more, however you are dropping some storage for doing so. This HP Chromebook offers up a 2-in-1 design that can easily convert the traditional laptop into a touchscreen tablet. What's more, you're getting 4GB RAM and 64GB of storage in here - whereas we usually only see 32GB at this price point.
View Deal
Apple Watch Series 6 (40mm, GPS): $399 $384.98 at Amazon
The all-new Apple Watch Series 6 gets a rare $15 price cut at Amazon. The all-new 40mm smartwatch features a new S6 processor, blood oxygen monitoring, an ECG app, and elevation tracking.
View Deal
2020 iPad Pro 11-inch - 128GB: $799 $749 at Amazon
Save $50 on the smallest iPad Pro available on the market right now. If you're looking for a lighter companion to work, streaming, and gaming, this 11-inch model's 128GB will be perfect, and with a new $749.99 price tag you're getting it cheaper than ever.
View Deal
ExpressVPN | 1 year | $6.67 per month | 3 months FREE
If you just want the best VPN in the business, then look no further than ExpressVPN. With fast speeds, 24/7 live chat, and excellent encryption, ExpressVPN is TechRadar's #1 trusted service for privacy and unblocking content worldwide. Get it today with a no-hassle 30-day money-back guarantee AND 15 months for the price of 12. Fantastic value.
View Deal
The best Black Friday TV deals
Toshiba 32-inch 720p smart Fire TV: $179.99 $129.99 at Amazon
Save $40 on this 32-inch 720p Fire TV. You're not getting 4K resolution here, but you are getting a fantastic price for a smart TV offering up a massive range of apps and services for the money. That's perfect if you're looking for a smaller display - or a secondary room for a bedroom or kitchen.
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TCL 4 Series 55-inch LED 4K UHD Smart TV: $399.99 $249.99 at Best Buy
This $150 saving on a TCL 4 Series is a fantastic, economical way to bag a smart TV at Best Buy's Black Friday three-day sale. Featuring Google Assistant, full HDR support, Dolby Digital+, and a Voice Remote, it's not skimping on any of the technology you'd normally expect to see on a new 4K TV deal either.
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Sceptre 50-inch 4K UHD LED TV: $279.99 $199.99 at Walmart
A fantastic price for a mid-size 4K TV, get the Sceptre 50-inch TV on sale for just $199.99 at Walmart. While the Ultra HD TV lacks smart capabilities, it includes three HDMI ports so you can stream, browse, and listen to all of your favorite multimedia.
View Deal
Sceptre 50-inch 4K UHD Smart TV: $499.99 $249.99 at Walmart
A fantastic early Black Friday TV deal, you can score a massive $250 price cut on the Sceptre 50-inch 4K TV at Walmart. The smart TV has the Google Assistant built in so you can use your voice to control your TV and compatible smart home devices.
View Deal
VIZIO 50-inch 4K UHD Smart TV: $349.99 $298 at Walmart
Grab this Vizio 50-inch 4K TV on sale for just $298 at the Walmart Black Friday sale. The smart TV works with the Google Assistant and Amazon Alexa for voice control, and the Quantum Color technology results in bright, bold colors and sharp contrasts.
View Deal
Samsung 50-inch 4K Ultra HD Smart TV: $429.99 $328 at Walmart
A stellar price for a mid-size 4K TV, you can get the best-selling Samsung 50-inch TV on sale for just $328. With a ton of smart capabilities, PurColor technology, and elegant slim design, it's a fantastic value mid-range set for any living room and its stellar customer satisfaction ratings attest to that.
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LG 55-inch UN7000 Series 4K UHD TV: $399.99 $349.99 at Best Buy
The LG UN7000 Series might not be the top-end range from the tech giant, but it still manages to pack in an almost dizzying array of great values for the price. For a reasonable price, you're getting HDR dynamic tone mapping, noise reduction, a sharpness enhancer, as well as full smart assistant compatibility too.
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Westinghouse 58-inch 4K Roku Smart TV: $449.99 $289.99 at Walmart
A fantastic price for a 58-inch 4K TV, Walmart has this Westinghouse 4K smart TV on sale for just $289.99. The TV comes with the Roku experience so that you can stream your favorite content from the home screen of your TV.
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The best Black Friday tablet deals
Lenovo Smart Tab M8 (32GB): $99 $59 at Walmart
Save $40 and pick up a great cheap tablet deal on the Lenovo Smart Tab M8 today at Walmart. With a near-borderless display and metal chassis, you'd be surprised at how premium these little tablets feel for the price. Inside you're also getting 32GB, a quad-core processor, and full Google Assistant support - not bad.
View Deal
New Apple iPad 2020 - 32GB: $329 $299 at Amazon
Amazon has cut the price of the brand new 2020 iPad by $30 this week, bringing the 32GB model down to a fantastic $299 final cost. It goes without saying, these iPads were only released last week, that this is the lowest price we've seen on the 10.2-inch tablet, so we wouldn't hesitate too long to snap it up.
View Deal
Samsung Galaxy Tab S6 - 128GB: $649.99 $519.99 at Amazon
However, this 128GB Samsung Galaxy Tab S6 is available for its lowest price ever at Amazon right now. That's a fantastic offer that knocks $130 off the original price tag to bring the 10.5-inch tablet down to just $519.99.
View Deal
Microsoft Surface Pro 7 (128GB): $959 $699 at Best Buy
Save $260 on a baseline (but still awesome) specification Surface Pro 7 at Best Buy. We did see it $100 cheaper a few days ago, but below $700 is still a discount worth having. Included in this tablet deal is a black Surface Cover (worth at least $100), allowing you to use this great little tablet as a laptop if you want that added flexibility.
View Deal
2020 iPad Pro 11-inch - 128GB: $799 $749 at Amazon
Save $50 on the smallest iPad Pro available on the market right now. If you're looking for a lighter companion to work, streaming, and gaming, this 11-inch model's 128GB will be perfect, and with a new $749.99 price tag you're getting it cheaper than ever.
View Deal
The best Black Friday laptop deals
Lenovo IdeaPad 3 14-inch laptop: $149 at Walmart
There's an Intel Pentium Gold 6405U dual-core processor, 4GB RAM, and a 128GB SSD inside this 14-inch Lenovo IdeaPad - excellent specs considering you're only paying $150 here. That's a full-sized display on a Windows 10 S laptop with specs that will see you through lighter use or everyday browsing for a fantastic price in Walmart's Black Friday deals.
View Deal
HP 2-in-1 14-inch touchscreen Chromebook: $299 $179 at Walmart
Save $120: You're getting a whole lot more functionality when you spring just $30 more, however you are dropping some storage for doing so. This HP Chromebook offers up a 2-in-1 design that can easily convert the traditional laptop into a touchscreen tablet. What's more, you're getting 4GB RAM and 64GB of storage in here - whereas we usually only see 32GB at this price point.
View Deal
HP 15.6-inch laptop: $399 $249 at Walmart
Save $150: You're getting 256GB of SSD storage, 8GB RAM, and an Intel i3 processor inside this 15.6-inch laptop - stunning specs for a $250 machine. Not only that, but we rarely even see displays of this size for that $249 price point, which makes this a particularly impressive Black Friday laptop deal.
View Deal
New Dell Inspiron 15 3000 15.6-inch laptop: $499.99 $399.99 at Dell
Save $100 on this Dell Inspiron 15 - bringing the final price down to just $399 this week. That means you're picking up a full-sized 15.6-inch laptop for a fantastic price, with a Ryzen 5 processor, 8GB RAM, 256GB SSD, and Radeon Vega 8 graphics.
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HP 17t 17.3-inch laptop: $749.99 $599.99 at HP
If you're after a bigger screen, this massive 17.3-inch laptop from HP is sitting at an excellent price right now, courtesy of a $150 discount in HP's early Black Friday laptop deals. You're getting a powerful 10th generation i7 processor inside, with 8GB RAM a 1TB hard drive, and 16GB Intel Optane memory.
View Deal
New Inspiron 14 5000 2-in-1 14-inch laptop: $779.99 $649.99 at Dell
There's a cutting edge 11th generation i5 processor inside this early Black Friday laptop deal from Dell. A $130 discount offers that speedy processor, with 8GB RAM and a 256GB SSD for a great price this week.
View Deal
2020 Apple MacBook Air: $999 $929 at Amazon
Quick - the MacBook Air is available for just $929 right now - that's a stunning discount thanks to a $70 price cut. That's some serious value for money.
View Deal
Dell XPS 13 (2019): $1,149.99 $979.99 at Dell
Save $170 and bag yourself an outstandingly powerful ultrabook for an excellent price. This particular spec features a 10th gen Intel Core i6, 18GB of RAM, and a 256GB SSD - components that'd you pay a much, much higher premium on for the 2020 model and most MacBook Pros. If you can handle the slightly chunkier bottom screen bezel on this 2019 model, it's an easy recommendation.
View Deal
Lenovo Yoga C940 2-in-1 laptop: $1,599 $1,199.99 at Best Buy
Save $400 on one incredibly capable 2-in-1 ultrabook this week at Best Buy. With a 10th gen Intel Core i7-1065G7, 16GB of RAM, and a 512GB SSD, this Lenovo has specs that will challenge the very best offerings from Apple and Dell, and, at a much lower price thanks to this sale.
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The best Black Friday headphone deals
JLab Audio Studio ANC Wireless Headphones: $59.88 $30 at Walmart
These JLab Bluetooth headphones are half off during Walmart's early Black Friday sale. With the noise cancellation on, the manufacturer boasts you'll get 28 hours of playtime. They charge via Micro USB.
View Deal
Jabra Elite Active 65t true wireless earbuds: $139.99 $99.99 at Best Buy
Save $40 on these fantastic, sports-friendly earbuds in this early Black Friday deal. Designed for athletes, the earbuds are sweat-resistant and feature a built-in motion sensor that lets you track fitness efforts.
View Deal
Apple AirPods (2nd gen): $144 $129 at Amazon
The latest model Apple AirPods drop down to $129 in early Black Friday deal at Amazon. The truly wireless earbuds come with a charging case that provides a further 20 hours of battery life and up to three hours of talk time on a single charge.
View Deal
Powerbeats Pro true wireless earbuds: $249.99 $199.99 at Best Buy
For those looking for fitness-inspired wireless earbuds, you can snag the Powerbeats Pro on sale for just $199.99 at Best Buy. You're scrapping noise cancellation in favor of fantastic comfort and an ear grip design that ensures your buds will never slip out during even the most intense of workouts.
View Deal
Beats Solo Pro Wireless Noise Cancelling Headphones: $299.99 $179.99 at Best Buy
Best Buy has the best-selling Beats Solo Pro on sale for a record-low price of $179.99 at the three-day Black Friday sale. The wireless headphones provide an impressive 22-hours of battery life and are available in Dark Blue, Light Blue, and Red.
View Deal
Apple AirPods Pro: $249 $194 at Amazon
You can snag the Apple AirPods Pro on sale for a record-low price of $149 at Amazon right now. The truly wireless earbuds feature active noise cancellation, and the wireless charging case delivers more than 24 hours of battery life.
View Deal
Bose QC35 II: $349.99 $299.99 at Walmart
Bose is no stranger to great comfort and impressive sound quality, and the Bose QC35 II doesn't fall far from the tree. These wireless headphones also boast two levels of active noise cancellation, a 2-microphone system, and are on sale for $299.99.
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The best Black Friday smartwatch deals
Samsung Galaxy Watch (42mm, GPS): $259.99 $169 at Amazon
Save $90 and pick up one of the best non-Apple smartwatches around for its lowest price ever at Amazon. The Samsung Galaxy Watch features a whole host of excellent fitness and productivity apps, has a battery that'll give you days of life on a single charge, and also has fantastic pairing for both Android and iOS devices.
View Deal
Apple Watch Series 3: $199 $179 at Amazon
Amazon has had the lowest price on the Apple Watch Series 3 for a while now, but you've got another chance to grab it for just $179. This is a great price on a super cheap Apple smartwatch that is still fully supported by the latest updates.
View Deal
Fitbit Ionic Smartwatch $299 $161.99 at Walmart
Early Walmart Black Friday sales are offering the Fitbit Ionic smartwatch for just $161.99 right now. The water-resistant fitness tracker includes GPS technology and tracks heart rate, activity, sleep, and calories burned.
View Deal
Apple Watch SE 40mm (all colors): $279 $229 on Amazon
Pick up the brand-new Apple Watch SE in the smaller 40mm model with this $40 off discount using this early Black Friday deal – one of the first we've seen for the recently-released smartwatch. The new Watch SE packs all the essentials and works great with other Apple devices.View Deal
Apple Watch Series 6 (40mm, GPS): $399 $384.98 at Amazon
The all-new Apple Watch Series 6 gets a rare $15 price cut at Amazon. The all-new 40mm smartwatch features a new S6 processor, blood oxygen monitoring, an ECG app, and elevation tracking.
View Deal
The best Black Friday gaming deals
Nintendo Labo - Robot Kit: Nintendo Switch: $59.99 $38.70 at Amazon
If you're looking for the perfect gift for your kids, the Nintendo Labo is a great one to go for. This cardboard construction kit connects to their Switch and allows them to control a giant robot on the TV. It's a neat idea that challenges their creativity and rewards them with a new game to play at the end of the day.
View Deal
Nintendo Switch: $299.99 at Amazon
The Nintendo Switch is in stock at Amazon right now, but that stock is flashing in and out – units ordered now will ship a little later. If you don't see availability when you're looking now, be sure to keep checking back, and if you do spot some units we'd grab one before they go again.
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The best Black Friday smart home deals
Amazon Echo Dot 3rd generation: $39.99 $29.99 at Best Buy
The 3rd generation Echo Dot is back down to its lowest ever price right now, with Best Buy's Black Friday deals bringing the smart speaker back down to $18.99. We first saw this price last week over Prime Day, but you've got another couple of days to pick up this excellent offer this week.
View Deal
Google Nest Mini: $49 $29 at Walmart
If you're looking for a compact smart speaker, Walmart has the Google Home Mini on sale for just $29. The 2nd generation speaker works with the Google Assistant to play music, check the weather, and control other smart home devices using just your voice.
View Deal
Google Nest Hub $149 $89.98 at Walmart
For a limited time, you can get the Google Nest Hub for $89.98. The smart hub display can control smart home devices (like the Nest) and works with the Google Assistant to display photos, make calls, show the news, and more.
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The best Black Friday kitchen deals
Insignia 8qt Digital Multi-Cooker: $119.99 $39.99 at Best Buy
A great gift idea, you can get the Insignia digital multi-cooker on sale for $39.99 at the Best Buy early Black Friday sale. The eight-quart multi-cooker features 12 one-touch preset programs so you can whip up meals in a flash for the whole family.
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Farberware 3.2 Quart Oil-less Multi-Functional Fryer: $99 $49.88 at Walmart
Get the best-selling Farberware Fryer on sale at Walmart for $49.88. That's a $39 discount for the 3.2-quart fryer that allows you to cook your favorite fried foods with less oil.
View Deal
Bella Pro Series 6-qt. Touchscreen Air Fryer: $109.99 $59.99 at Best Buy
The Best Buy early Black Friday sale has a massive $50 price cut on the Bella Pro Series touchscreen air fryer . This six-quart stainless steel air fryer allows you to cook your favorite fried foods with less oil and is dishwasher safe for a quick and easy clean-up.
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Ninja Foodi Digital Fry Convection Oven: $249.99 $189.99 at Amazon
A great gift idea for the foodie on your list, you can pick up the Ninja Foodi oven for $209.99 at Amazon. The compact digital oven features 8 functionalities, including air fry, air roast, air broil, bake, bagel, toast, dehydrate, and keep warm.
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The best Black Friday Vacuum deals
Hoover WindTunnel XL Bagless Pet Vacuum: $149 $48 at Walmart
A cheap price for a vacuum that's apparently designed to deal with pet hair around the home. The dirt cup included can hold up to 1.5 liters, which should leave you with plenty of capacity for cleaning before you need to empty it out. You're also granted up to 12 feet of extendable cleaning reach with attachments, according to the manufacturer.
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Shark Navigator Upright Vacuum: $199 $98 at Walmart
The Black Friday deals period is always a good time to pick up a new vacuum cleaner at a discount. Shark claims this one picks up over 99.9% of dust and allergens around your home – there's also a separate brush roll for picking up pet hair.
View Deal
Tineco A10 Dash Cordless Vacuum: $149 $99 at Walmart
Cheaper than a lot of the cordless vacuums on the market, there's not much on the store page about the specs of this particular unit, but at the time of writing, 95% of the user reviews recommend it.
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Shark IQ Robot RV1000 WiFi Vacuum: $299 $199 at Walmart
One of Walmart's online-only headline deals is $100 off this robot vacuum, if you're looking for a more convenient way to keep your home tidy. Check out our best robot vacuums list for buying recommendations in this area.
View Deal
BISSELL Pet Hair Eraser Turbo Rewind Upright Vacuum: $259.99 $230.99 at Amazon
Perfect for pet owners, Amazon has the Bissell Pet Hair Eraser vacuum on sale for $230.99. The upright vacuum includes specialized pet tools to reach to clean up all that pesky pet hair.
View Deal
iRobot Roomba E5 Robot Vacuum: $379.99 $299 at Amazon
Tired of vacuuming the floors? So were we until we got a robot vacuum. These robot helpers sweep up the mess in your house and then head back to their cradle for a good night's rest. Their High-Efficiency Filter traps 99% of cat and dog allergens, while the 3-stage Cleaning System cleans the dirt and dust on the floor.
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The best Black Friday mattress deals
Purple: up to $400 off mattress and sleep bundle
You can save up to $400 off mattress and sleep bundles at Purple's Black Friday sale. You can save up to $200 off your dream mattress and save up to $200 more when you add a bundle.
View Deal
Nectar Sleep: $399 of accessories included with every mattress
Nectar is offering $399 worth of free accessories with your mattress purchase. This limited-time offer includes a free sheet set, cooling pillow, and mattress protector with your Nectar mattress. Deal ends today.View Deal
Saatva: save $200 when you spend $1,000 at Saatva
Saatva will cut $200 off the price of all its luxury mattresses when you spend $1,000 or more. That means that while a twin size of the best-selling Saatva Classic still costs $799, you can now buy a queen size, for example, for just $1,184 rather than $1,399. The offer applies to all seven of Saatva's premium mattresses - and while Saatva isn't officially calling this its Black Friday deal, the discount is better than last year's $150 price cut. Deal ends: November 12, 2020View Deal
Tempur-Pedic mattress deal: Save 30% on the Tempur-Cloud mattress
You can save over $700 on Tempur Pedic's most affordable mattress, the Tempur-Cloud, ahead of Black Friday. Thanks to this 30%, the price has dropped to just $1,189.30 (was $1,699.00) for a twin, or $1,399.30 (was $1,999) for a queen. This deal is better than Black Friday last year - and we would be surprised if the price drops any further this year. Deal ends: soonView Deal
Casper: Save up to 30% off all mattress bundles at Casper
Casper's Black Friday sale has officially launched, and for a limited time, you can save up to 30% off bundles, 15% off mattresses, and 10% off pillows, bedding, and more.
View Deal
Avocado Latex mattress: from $999 ($1,199) with code LATEX200 | Avocado
Save $200 - Avocado's first all-foam latex mattress is its most sustainable yet, and the company's firmest too. It's 100% organic certified, non-toxic, and biodegradable, made from organic latex, organic cotton, and organic wool. With this early Black Friday Avocado deal, prices now start from $999 (was $1,199), with a queen-size reduced from $1,799 to $1,599. Deal ends: Monday, November 16, 2020View Deal
The best Black Friday software deals
Bitdefender Antivirus Plus | 1 year | $59.99 $29.99 | 50% off
Not only is this one of the cheapest antivirus deals, it's coming from the world's best provider. Bitdefender Antivirus Plus comes with tonnes of features, multi-layer ransomware protection and, of course, some of the best virus protection in the game.
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EXCLUSIVE: Avira Antivirus Pro | 1 year | $44.99 $9.99 | 78% off
Simply put, premium antivirus doesn’t come cheaper than this. TechRadar readers (and TechRadar readers alone) now have the chance to pick up a year of award-winning internet security for less than $10. What’s more, if you decide that you don’t like it within the first 30 days, you can get a refund thanks to Avira’s money-back guarantee. A real bargain.
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ExpressVPN | 1 year | $6.67 per month | 3 months FREE
If you just want the best VPN in the business, then look no further than ExpressVPN. With fast speeds, 24/7 live chat, and excellent encryption, ExpressVPN is TechRadar's #1 trusted service for privacy and unblocking content worldwide. Get it today with a no-hassle 30-day money-back guarantee AND 15 months for the price of 12. Fantastic value.
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NordVPN | 2 years | $3.71 per month | Up to 2 years free
This isn't the first time NordVPN has run this promotion, but we're glad to see it back for Black Friday. Choose its already great value two year plan, and it will randomly give you an extra one month, one year or two years absolutely free. So keep your fingers crossed for four years for a dirt cheap price.
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IPVanish + SugarSync cloud storage | 12 months | $3.25 a month | 73% off
We rank IPVanish within our top five services and the fact you get unlimited simultaneous connections makes it incredible value for money. Don't want to commit for a year? You can sign up for a quarterly period for $4.50 per month or just grab it for a 30 days for a flat $5. Offer ends on October 31
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CyberGhost | 39 months | $2.25 per month | 82% saving
CyberGhost is a pretty affordable VPN at the best of times - but it just recently slashed the price of its long-term plan down to a remarkable new low! It means your next three year (plus three months extra) of VPN is sorted for less than $90 - but it's only on for a limited time.
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Black Friday deals: what to expect
Black Friday 2020 should continue last year's trend of not just offering discounts, but offering discounts on items you'll actually want to buy as retailers jockey for more limited wallets against fiercer online competition this year. There was some fierce competition between Amazon, Walmart, B&H Photo and Best Buy last year, and that's a good sign given payday will fall after Black Friday in 2020.
According to Adobe Analytics, 2019 saw a near-20% uplift in traffic for those searching for savings on their holiday gifts, and with Deloitte recently publishing a report suggesting an uptick in seasonal sale interest from 1% to 1.5% (as opposed to the 4.1% increase of 2019) retailers are going to need to stand out from the crowd this year.
The biggest Black Friday money makers a year ago? Toys were the most-purchased category, and the Nintendo Switch sales took home the lion's share. However, the PS5, Xbox Series X and Xbox Series S are going to impress people in November 2020 (though Black Friday deals on those new consoles may be slim).
The best Black Friday deals often come from retailers that can afford to lure you to their online store with, for example, an Apple iPad deal for $250, and convince you to add other more profitable purchases to your shopping cart. Walmart and Target both had that Black Friday deal last year, and it sold out within minutes.
In 2020, we're expecting similar iPad deals to hit the market, and be just as popular, with this year's releases already being discounted at Amazon and the 2018 iPad Pros starting to show their age even more.
How does TechRadar prepare for Black Friday?
Black Friday is one of the most important times of the year for TechRadar to help our readers - we spend weeks ahead of the big day (or weekend) making sure the whole site is ready for people looking for the information they need to help them make the right buying choice. Whether that's knowing which is the best laptop, TV or iPad, or just seeing great deals for them through our Hawk price comparison widget, we've got everything you need to know.
In fact, Apple products sell more on Black Friday than any non-iPhone launch day. That's not shocking news with last year's $400 cashback on an iPhone 11, lower prices on AirPods and Apple Watches and MacBook / iPads being cheaper than ever before. These offers were incredibly popular last year, and with many of those products already seeing Black Friday-beating prices in 2020, we're expecting big things from these luxury lines in 2020.
It's not a surprise that Apple launches new iPhones in September to discount them (just a little bit) by Black Friday and Cyber Monday - although this year, the iPhone 12 delay might be an issue. This mostly happens through US carriers and BYGO Free deals, with some lovely cashback options last year as well to really sweeten the pot.
We also saw Dyson being popular for Black Friday last time around, DNA kits a surprise package and we even saw great discounts on power tools as well. Beauty products and non-electricals should continue to increase in popularity as more brands and retailers look to take advantage of the Black Friday interest, particularly online.
So what does this tell us for Black Friday 2020? Well, as mentioned with the new consoles incoming, the current range of PS4, Xbox and Nintendo Switch deals will be improved.
Apple's AirPods Pro are mature in the market now, so we're expecting big discounts there (far more than the $15 drop we saw last year) and the standard 2019 AirPods might even creep closer to $100, which would be a great saving and see Apple clean up on something that could be popped into a (fairly affluent) stocking.
However, there's nothing this year that suggests the likes of Instant Pot, TVs, laptops (which were huge this year too) along with Amazon's best own-brand products won't be the things to wait to buy on Black Friday 2020 - so expect more of the same and time your top purchases accordingly.
Need a new console? Find out where to buy PS5, where to buy Xbox Series X and check out the Xbox Series S price.
When will we see the official Black Friday deals?
Good question. With a move to the competitive arena of online sales, we're going to be seeing more retailers on the web than ever, and with Amazon leading the charge there's going to be some fierce price wars over the next few months. That will likely work in your favor, with plenty of retailers vying for the lowest price on the latest gadgets.
That means we might see Black Friday deals happening far ahead of the scheduled November 27 start date. You'll want to get prepped early, then, and we can help by bringing you all the latest Black Friday 2020 information as it happens right here. We're showing you where to shop, what to shop for, and when to get that credit card ready to make sure you don't miss a single saving this year, so keep this page bookmarked throughout the next couple of months.
Don't believe the hype that says 'Black Friday is cancelled.' Its deals will just be online and spread out instead of narrowly launching in a single weekend, according to Best Buy and other retailer's plans, and retailers are supporting Green Monday 2020 on December 14, for last-minute deals before Christmas.
However, it seems that Black Friday deals will look different this year, with the US's brick and mortar retailers like Walmart, Best Buy and Target, all giving their staff Thanksgiving off this year in order to avoid foot traffic amid the global pandemic.
We'll see the best deals moving online, then, with these more traditional stores competing against the low prices and already well developed infrastructures of the likes of Amazon and eBay. Walmart Plus, for example, launched on September 15 as a way to drum up its online retailer business ahead of Black Friday.
All of this is going to make Black Friday online deals all the more important. You'll have a better chance of finding Black Friday AirPod deals at home more sitting in your PJs more than waiting in line outside of a physical store.
When is Black Friday 2020? And what is it?
Black Friday, for the tiny amount of people that don't know, is the Friday immediately after Thanksgiving when retailers begin the holiday shopping season. It was based around the aforementioned “doorbusters”, discounts so impressive that bargain-crazed customers will try to break the doors down before the shop opens - although that won't be the case this year with social distancing.
The actual date shifts every year, by the day of the week stays the same: it's always the Friday after Thanksgiving, and like last year it's later in the month of November.
The official Black Friday date is November 27, 2020, meaning it's close to Christmas again (under a month before Christmas Day), and that gives you less time to shop online.
That may not seem like a big deal today, but you'll have to factor in waiting on the best deals, pouncing on the lowest price, and factoring shipping wait times.
As we've highlighted, Black Friday weekend isn't just a four-day affair, and deals don't necessarily follow the normal pattern of prime products to be unleashed - you can see new TV deals in the small hours of the morning or a brilliant wearable price slash just after the Thanksgiving turkey is prepped, so shoppers need to be more flexible than ever.
With the outbreak causing retailers to be less specific in their timing for unleashing deals, it could be harder than ever to spot when a new, impressive deal appears.
The origin of Black Friday: a history lesson
Let’s take a Black Friday history lesson: the first known mention of Black Friday related to this shopping experience was in November 1951, when the journal Factory Management and Maintenance used it to describe people calling in sick the day after Thanksgiving so they could have an extra day off work.
At the same time US police were using the phrases “Black Friday” and “Black Saturday” to describe the horrendous traffic that occurred at the beginning of the pre-Christmas shopping season.
In 1961 there was a movement from the local government to change the shopping season to “Big Friday” and “Big Saturday”, but it never caught on, and the notion that it was the time when retailers moved 'back into the black' was seen far later and clearly an attempt to bring positivity to the term.
Will Black Friday 2020 be different?
Best Buy, Walmart, Amazon and Target have a habit of stretching the saving across multiple days preceding the classic four-day window, posting Black Friday ad leaks in October and early November.
Trust us when we say we'll be monitoring the Black Friday ads hard this year, and giving you all the information as they drop.
The first signs of price drops come from these ad leaks, usually through major US newspaper print outs. Black Friday ad scans make their way online, giving you a heads-up on what to buy, how much to spend and where to shop.
This means Black Friday is more than just a one-day sales frenzy, or even an extended weekend tradition. It's going to be a whole month of savings in 2020, if you know where to shop and when to hit that checkout button. If you’re savvy, it's the best time of the year to shop, and you can save a lot of money.
Will Black Friday 2020 be different in any way?
US retailers are looking to minimize their footfall over Black Friday 2020, with Target already announcing that its stores will be closed over the busiest shopping weekend of the year. Walmart is yet to announce store opening times, and other stores are looking likely to reduce their in-store capacity or hours as well. That means this year's Black Friday deals will be a largely online affair, so how will that impact the prices you'll be paying in November.
There's a number of forces at work here, that all point to cheaper Black Friday deals in 2020. Firstly, retailers are keen to make a splash this holiday period, to make up for lost revenue over the pandemic and during lockdown periods. While items like laptops, webcams, monitors, and video chatting devices saw a surge over the spring and summer, retailers lost out on valuable footfall amid lockdown and impulse purchases as a result of economic uncertainty.
That economic downturn is still very much in swing, and with shoppers unable to part with as much cash this year, retailers looking to line their margins with a seasonal sale push will need to do so at lower prices to entice consumers less willing to spend big in 2020.
Plus, as Black Friday deals move online, traditional brick and mortar retailers are going to be competing against digital giants like Amazon, eBay and even Newegg. That's significant because these stores have built up vast infrastructures to deal with high site traffic, speedy shipping, and automatic price matching in some cases. And, with warehouses already set up to cheaply store goods, these retailers already have the edge on price as well.
As the likes of Best Buy try and compete with this level of online sophistication, then, we may see prices drop even further from all retailers as a result.
Are Black Friday deals real?
Generally speaking, yes - although there are two kinds of deals. The first has been pre-agreed between brands and retailers, so they’re not as off-the-cuff as you might expect.
The other is sudden price drops, whether that’s an algorithm working out the best way to attract users to buy (as brands like Amazon often will) or just the big names price-matching one another, or pushing the price down further as they look to be the big winner. (We saw something similar with iPads in the US).
As with any sales event you’ll see a mixture of bargains, discounted end-of-line stock and strange things found in the back of a warehouse somewhere. In 2016, consumer magazine 'Which?' accused retailers of some pretty dodgy behavior.
You might notice that some items are cheaper after Black Friday - even as soon as Cyber Monday. But those are part of the natural Christmas discounting period, and our advice is to always grab a deal if you like it, and be prepared to return if it drops lower.
Where can I find the best Black Friday deals?
As mentioned, you’ll find the best options if you bookmark this page right now - there will be deals from the beginning of November 2020, and we’ll be bringing you the best of them, those that we think are worth checking out, the second that we see them flash up.
How do I get the best Black Friday deals in 2020?
Homework really helps. Some retailers up prices from August through to October so they can offer supposedly amazing discounts on Black Friday, so don’t be fooled by such moves.
They’re particularly prevalent in expensive consumer electronics such as TVs or laptops with product numbers rather than names, with products that were dropped down to a great bargain price suddenly being pushed back to their MSRP again.
It’s also a very good idea to be flexible: for example, if you fancy a Samsung UHD TV it’s best to think about the features you want rather than a specific model number: the BRV553ABD34-82C-9218-X may not be discounted on Black Friday 2020, but an almost identical set with the specification you want probably will be.
So do your research on what matters and we’ll do our best to give you the right comparison needed.
However, don’t be fooled into thinking that something that looks like a five star set is the same but cheaper - certain elements (often with regards to screen quality or image processing) won’t be as high quality to achieve that lower price point.
Can I get cashback on Black Friday deals?
Sometimes, yes. Your debit card or credit card may offer cashback on purchases. It’s definitely worth looking into, not just for Black Friday 2020 but for any online shopping, when you’ll be spending the most online.
Am I protected when I buy on Black Friday?
In general, you should be just as protected as you are when shopping any other time of the year. You’ll want to check on return policies and warranty periods, and you should also make sure you’re shopping at known retailers you trust.
While many deals can seem too good to be true on Black Friday, landing on an unfamiliar website claiming to have a product for pennies on the dollar is a good sign you’re in the wrong place.
Remember that using your credit card also can offer a level of protection, so as long as you have the means to pay it back straight away, using this method can give you more peace of mind.
Many credit cards can help you contest payments if you never receive a product, and some even offer extended warranties on products beyond the one included from manufacturer or retailer.
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